[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”1.5em|20%|1.5em|20%|true|true” custom_padding_tablet=”|0%||0%|true|true” custom_padding_phone=”|0%||0%|true|true” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”7b1bf5ad-cc2a-4448-981c-4963d88bd6e8″ custom_margin=”||||false|false” custom_padding=”0px||0px||false|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n
We\u2019ve talked before about several artificial intelligence (AI) tools<\/span><\/a> already making inroads in filmmaking. Another such AI revolution bursting with potential \u2014 and backing from big tech \u2014 is AI video compression<\/span><\/strong>.<\/p>\n Indeed, contemporary video codecs such as H.265 and ProRes are now being challenged by new types of intelligent video compression powered by AI.<\/p>\n These AI video codecs don\u2019t necessarily compress <\/span><\/em>a video file, but rather, reconstruct it based on context and reference images to preserve quality despite a drastic reduction in file size.<\/p>\n Keep reading to learn more about AI video compression below.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_font_size=”24px” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” max_width=”100%” custom_margin=”|-54px|0px||false|false” custom_padding=”0px|||0px|false|false” global_colors_info=”{}”]<\/p>\n Table of Contents<\/strong><\/p>\n<\/div>\n<\/div>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_font_size=”18px” text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_cta title=”Send Large Video Files With Confidence” button_url=”https:\/\/app.massive.io\/en\/signup” button_text=”Start for Free” module_class=”starttrial” _builder_version=”4.14.7″ _module_preset=”default” header_level=”h5″ header_font=”||||||||” header_font_size=”27px” header_line_height=”1.3em” background_color=”#202332″ background_color_gradient_start=”#3d72e7″ background_color_gradient_end=”#202332″ background_color_gradient_direction=”206deg” custom_button=”on” button_text_color=”#FFFFFF” button_bg_use_color_gradient=”on” button_bg_color_gradient_start=”#3d72e7″ button_bg_color_gradient_end=”#53a0fe” button_bg_color_gradient_direction=”293deg” button_border_width=”0px” button_border_radius=”50px” button_use_icon=”off” button_custom_padding=”10px|42px|10px|42px|true|true” custom_margin=”||20px||false|false” link_option_url=”https:\/\/app.massive.io\/en\/signup” border_width_top=”10px” border_color_top=”#3d72e7″ border_color_left=”#3d72e7″ box_shadow_style=”preset2″ box_shadow_horizontal=”-13px” box_shadow_style_button=”preset1″ global_colors_info=”{}” button_border_width__hover_enabled=”on|hover” button_custom_padding__hover_enabled=”on|hover” button_custom_padding__hover=”|2em|||false|false” button_border_width__hover=”0px”]<\/p>\n Sign up for MASV and start sending and receiving large files quickly and reliably.<\/span><\/p>\n [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”1.5em|20%|1.5em|20%|true|true” custom_padding_tablet=”|0%||0%|true|true” custom_padding_phone=”|0%||0%|true|true” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”7b1bf5ad-cc2a-4448-981c-4963d88bd6e8″ custom_margin=”||||false|false” custom_padding=”0px||0px||false|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”physical” _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_font_size=”18px” text_line_height=”1.8em” header_3_font_size=”26px” custom_margin=”||||false|false” custom_margin_tablet=”||12px||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”||||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”off|desktop” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Fundamental to any discussion about codecs is the word’s actual meaning: Codec is actually a portmanteau of \u201ccompression\u201d and \u201cdecompression\u201d. Because that\u2019s what codecs do: Compress and decompress.<\/p>\n Codecs for video and audio<\/span> offer either \u201clossy\u201d or \u201clossless\u201d compression. Lossy compression sacrifices some of the file\u2019s data to make the file more efficient, while lossless compression contains all the original data. Most video codecs<\/span><\/a> are of the lossy variety.<\/p>\n There\u2019s also a difference between the types<\/span> of codecs available: Delivery, intermediate, and acquisition.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n Many of us don\u2019t realize just how many codecs are all around us, from phone calls to even the broadcast content we consume. Indeed, watching television is essentially witnessing the compression-decompression process in real time.<\/p>\n There are a lot of codecs out there. Here\u2019s a list<\/span><\/a> of pretty much all of them.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font_size=”18px” background_color=”#f2f4f9″ custom_padding=”3%|3%|3%|3%|true|true” global_colors_info=”{}”]<\/p>\n \ud83d\udca1 Want a quick way to tell how much compression is in a file? Lay two versions of the same file on your timeline in Premiere Pro or Resolve, then turn one to Difference blend mode. You\u2019ll quickly see where the compression hits are and the differences between the two files.<\/span><\/p>\n [\/et_pb_text][et_pb_cta title=”Transfer Files With No Limitations” button_url=”https:\/\/app.massive.io\/en\/signup” button_text=”Try MASV for Free” module_class=”starttrial” _builder_version=”4.14.7″ _module_preset=”default” header_level=”h5″ header_font=”||||||||” header_font_size=”27px” header_line_height=”1.3em” background_color=”#202332″ background_color_gradient_start=”#3d72e7″ background_color_gradient_end=”#202332″ background_color_gradient_direction=”206deg” custom_button=”on” button_text_color=”#FFFFFF” button_bg_use_color_gradient=”on” button_bg_color_gradient_start=”#3d72e7″ button_bg_color_gradient_end=”#53a0fe” button_bg_color_gradient_direction=”293deg” button_border_width=”0px” button_border_radius=”50px” button_use_icon=”off” button_custom_padding=”10px|42px|10px|42px|true|true” custom_margin=”||20px||false|false” link_option_url=”https:\/\/app.massive.io\/en\/signup” border_width_top=”10px” border_color_top=”#3d72e7″ border_color_left=”#3d72e7″ box_shadow_style=”preset2″ box_shadow_horizontal=”-13px” box_shadow_style_button=”preset1″ global_colors_info=”{}” button_border_width__hover_enabled=”on|hover” button_custom_padding__hover_enabled=”on|hover” button_custom_padding__hover=”|2em|||false|false” button_border_width__hover=”0px”]<\/p>\n Big files? No worries. MASV has no limits on file packages.<\/span><\/p>\n [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”1.5em|20%|1.5em|20%|true|true” custom_padding_tablet=”|0%||0%|true|true” custom_padding_phone=”|0%||0%|true|true” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”7b1bf5ad-cc2a-4448-981c-4963d88bd6e8″ custom_margin=”||||false|false” custom_padding=”0px||0px||false|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”physical” _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_font_size=”18px” text_line_height=”1.8em” header_3_font_size=”26px” custom_margin=”||||false|false” custom_margin_tablet=”||12px||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”||||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n We need better video codecs for a few reasons, but mostly because high-resolution video files have become absurdly large<\/span><\/a> \u2013 and are getting bigger all the time, thanks in part to content in 6K, 8K, and even 12K resolutions.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/massive.io\/wp-content\/uploads\/2023\/01\/close-up-of-a-video-camera.jpg” alt=”Video Codecs” title_text=”close-up-of-a-video-camera” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Streaming 4K video<\/span><\/a> from Netflix, Amazon Prime, HBO Max, or Disney+ also takes up a lot of bandwidth, as does video consumption driven by social media platforms<\/span>.<\/p>\n Indeed, video is everywhere in the online world:<\/p>\n The above is great news for video creators and consumers, but the problem is that video takes up a ton of space. Consumers have also become accustomed to having high-quality video available on demand.<\/p>\n Above all, traditional codecs are dumb<\/span><\/a> in that they have no awareness of what they\u2019re doing or what images they\u2019re compressing \u2014 they simply compress and decompress pixels, and nothing more.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font_size=”18px” background_color=”#f2f4f9″ custom_padding=”3%|3%|3%|3%|true|true” global_colors_info=”{}”]<\/p>\n \ud83d\udca1 Read More:<\/strong><\/span> Why File Zipping is a Problem For Large File Transfers<\/span><\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”1.5em|20%|1.5em|20%|true|true” custom_padding_tablet=”|0%||0%|true|true” custom_padding_phone=”|0%||0%|true|true” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”7b1bf5ad-cc2a-4448-981c-4963d88bd6e8″ custom_margin=”||||false|false” custom_padding=”0px||0px||false|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”physical” _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_font_size=”18px” text_line_height=”1.8em” header_3_font_size=”26px” custom_margin=”||||false|false” custom_margin_tablet=”||12px||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”||||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n Traditional video compression removes bits of visual information to reduce the overall file size of a video. AI video compression examines the contents of a video to <\/span>recreate <\/span><\/em>it on a smaller scale<\/span><\/strong>. In other words, it creates a hyper-realistic duplicate of the original video<\/span>.<\/span><\/p>\n This is because \u201cAI video compression” is machine learning (ML)-based video compression (sometimes known as neural compression). ML algorithms or models learn to perform tasks and make evaluations based on relevant training data fed by a human \u2014 or in this case, a video feed.<\/span><\/p>\n These models have learned conceptual patterns of what a human face looks like and how it moves, along with even broader patterns about the environment, such as \u201cboats are usually found on water\u201d.<\/span><\/p>\n In fact, several AI video codecs already exist today, including:<\/span><\/p>\n Let\u2019s examine how exactly AI video compression works.<\/p>\n [\/et_pb_text][et_pb_cta title=”Send Large Files Without Compression” button_url=”https:\/\/app.massive.io\/en\/signup” button_text=”Get Started for Free” module_class=”starttrial” _builder_version=”4.14.7″ _module_preset=”default” header_level=”h5″ header_font=”||||||||” header_font_size=”27px” header_line_height=”1.3em” background_color=”#202332″ background_color_gradient_start=”#3d72e7″ background_color_gradient_end=”#202332″ background_color_gradient_direction=”206deg” custom_button=”on” button_text_color=”#FFFFFF” button_bg_use_color_gradient=”on” button_bg_color_gradient_start=”#3d72e7″ button_bg_color_gradient_end=”#53a0fe” button_bg_color_gradient_direction=”293deg” button_border_width=”0px” button_border_radius=”50px” button_use_icon=”off” button_custom_padding=”10px|42px|10px|42px|true|true” custom_margin=”||20px||false|false” link_option_url=”https:\/\/app.massive.io\/en\/signup” border_width_top=”10px” border_color_top=”#3d72e7″ border_color_left=”#3d72e7″ box_shadow_style=”preset2″ box_shadow_horizontal=”-13px” box_shadow_style_button=”preset1″ global_colors_info=”{}” button_border_width__hover_enabled=”on|hover” button_custom_padding__hover_enabled=”on|hover” button_custom_padding__hover=”|2em|||false|false” button_border_width__hover=”0px”]<\/p>\n MASV can handle any file size, so you can spend time creating \u2013 not compressing.<\/span><\/p>\n [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”1.5em|20%|1.5em|20%|true|true” custom_padding_tablet=”|0%||0%|true|true” custom_padding_phone=”|0%||0%|true|true” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”7b1bf5ad-cc2a-4448-981c-4963d88bd6e8″ custom_margin=”||||false|false” custom_padding=”0px||0px||false|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”physical” _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_font_size=”18px” text_line_height=”1.8em” header_3_font_size=”26px” custom_margin=”||||false|false” custom_margin_tablet=”||12px||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”||||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n One of the easiest ways to illustrate how AI video compression works is to think of it as a piece of vector art.<\/p>\n Vector art is:<\/p>\n AI compressors such as NVIDIA\u2019s Maxine video<\/span><\/a> codec operate similarly. They use a reference image (e.g. one frame for every minute of footage) to determine the color balance and isolate other control points such as the background, foreground, the subject\u2019s face, and movement.<\/p>\n The codec maps this data as its compressed, then reconstructs it during decompression<\/span><\/strong> by filling in the details through a process called resynthesis<\/span><\/em>.<\/p>\n [\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=NqmMnjJ6GEg” _builder_version=”4.14.7″ _module_preset=”default” box_shadow_style=”preset2″ locked=”off” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n As mentioned, traditional dumb codecs don\u2019t contextualize the media being compressed. They look at data on a frame-by-frame level to see what can be removed without affecting the overall quality too much. They have no idea if the video is of a talking head, a car driving on a highway, a bear hunting for food, etc. This can result in harsh compression of otherwise important pieces of data.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n By only sending the base information of each frame \u2014 essentially by sending mathematical elements (which are small) and not pixels (which are large) \u2014 and rebuilding frames on the fly, AI compression is bandwidth-friendly and can scale infinitely. In this way, AI codecs aren\u2019t all that different from the technology behind thispersondoesnotexist.com<\/span><\/a>, which creates photorealistic images of people who don\u2019t exist.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.8em” global_colors_info=”{}”]<\/p>\n But these codecs don\u2019t just compress video; they can also improve video quality<\/span><\/a> through their infinite scalability. Video content encoded by an AI codec can be rebuilt from scratch to fit any resolution and frame rate. In this regard AI video compression is a lot like video upscaling<\/span><\/a>, which uses a similar process to improve the quality of older video and film content.<\/p>\n [\/et_pb_text][et_pb_cta title=”Get The Best Large File Transfer” button_url=”https:\/\/app.massive.io\/en\/signup” button_text=”Sign-Up for Free” module_class=”starttrial” _builder_version=”4.14.7″ _module_preset=”default” header_level=”h5″ header_font=”||||||||” header_font_size=”27px” header_line_height=”1.3em” background_color=”#202332″ background_color_gradient_start=”#3d72e7″ background_color_gradient_end=”#202332″ background_color_gradient_direction=”206deg” custom_button=”on” button_text_color=”#FFFFFF” button_bg_use_color_gradient=”on” button_bg_color_gradient_start=”#3d72e7″ button_bg_color_gradient_end=”#53a0fe” button_bg_color_gradient_direction=”293deg” button_border_width=”0px” button_border_radius=”50px” button_use_icon=”off” button_custom_padding=”10px|42px|10px|42px|true|true” custom_margin=”||20px||false|false” link_option_url=”https:\/\/app.massive.io\/en\/signup” border_width_top=”10px” border_color_top=”#3d72e7″ border_color_left=”#3d72e7″ box_shadow_style=”preset2″ box_shadow_horizontal=”-13px” box_shadow_style_button=”preset1″ global_colors_info=”{}” button_border_width__hover_enabled=”on|hover” button_custom_padding__hover_enabled=”on|hover” button_custom_padding__hover=”|2em|||false|false” button_border_width__hover=”0px”]<\/p>\n Sign up today to use with MASV\u2019s fast, reliably large file transfer.<\/span><\/p>\n [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.14.7″ _module_preset=”default” background_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”1.5em|20%|1.5em|20%|true|true” custom_padding_tablet=”|0%||0%|true|true” custom_padding_phone=”|0%||0%|true|true” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”7b1bf5ad-cc2a-4448-981c-4963d88bd6e8″ custom_margin=”||||false|false” custom_padding=”0px||0px||false|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”physical” _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_font_size=”18px” text_line_height=”1.8em” header_3_font_size=”26px” custom_margin=”||||false|false” custom_margin_tablet=”||12px||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”||||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n If you\u2019re wondering whether current AI compression tools will push most other codecs into irrelevancy, the answer is: Probably not.<\/p>\n For one, if AI compression recreates an image, it begs the question, is the new output as detailed as the original? It\u2019s a common objection \u2014 but solutions are in play. You can learn more about AI compression\u2019s detail preservation here<\/span><\/a>.<\/p>\n But mainly, device manufacturers will always make codecs to suit their use cases. Most cameras have customized acquisition codecs embedded on ASIC- or FGPA-style chips within the device itself. That won\u2019t change anytime soon, so we\u2019ll likely always have Apple codecs, Sony codecs, ARRI codecs, Red codecs, and codecs from other device manufacturers.<\/p>\n The manufacturers will certainly continue to do that because they compress their camera data in a way specific to the camera\u2019s file format.<\/p>\n But as for intermediate and delivery codecs, AI video compression is a sea change that will provide an astronomical performance advantage.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.14.7″ background_color=”#f2f4f9″ custom_margin=”||||false|false” custom_padding=”1.5em|20%|1.5em|20%|true|true” custom_padding_tablet=”|0%||0%|true|true” custom_padding_phone=”|0%||0%|true|true” global_colors_info=”{}”][et_pb_row _builder_version=”4.14.7″ _module_preset=”7b1bf5ad-cc2a-4448-981c-4963d88bd6e8″ custom_margin=”||||false|false” custom_padding=”||||false|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.9.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”masv” _builder_version=”4.14.7″ _module_preset=”2514b1ee-af07-4bc3-a96b-c9aaa32f4a18″ text_font_size=”18px” text_line_height=”1.8em” header_3_font_size=”26px” custom_margin=”||||false|false” custom_margin_tablet=”||12px||false|false” custom_margin_last_edited=”off|desktop” custom_padding=”||||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||||false|false” custom_padding_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n Codecs have been around for a long time, but contemporary encoders such as H.265 have recently come under intense pressure thanks to the ever-growing bandwidth and memory demands of high resolution video.<\/p>\n That\u2019s why a new generation of AI-based codecs that compress video more efficiently, improve video quality through infinite scalability, and \u2014 unlike traditional codecs \u2014 are aware of the content they\u2019re encoding have now stepped into the fray.<\/p>\n Based on machine learning and deep learning techniques, it\u2019s likely only a matter of time before these codecs become indispensable tools in the video production and post-production workflow<\/span><\/a>.<\/p>\n No matter what kind of compression you use, however, it\u2019s vital for production and post-production teams<\/span><\/a> to share files quickly and reliably \u2014 and that\u2019s where MASV comes in.<\/p>\n MASV can send and receive files of virtually any size <\/span><\/strong>anywhere in the world and is used by teams at Disney+, BBC, PBS, and other major media studios<\/span><\/a>.<\/p>\n\n
Which Video Codecs are Used Today?<\/span><\/h2>\n
Delivery codecs \u2014 used for broadcasting and playback<\/h3>\n
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Intermediate codecs \u2014 used for video editing<\/h3>\n
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Acquisition codecs \u2014 for capturing video:<\/h3>\n
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Why Do We Need Better Video Codecs?<\/span><\/h2>\n
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What is AI Video Compression?<\/span><\/h2>\n
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How AI Compression Works<\/span><\/h2>\n
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So why do it this way?<\/h3>\n
Video context<\/h4>\n
Bandwidth-friendly<\/h4>\n
Upscaling<\/h4>\n
What\u2019s the Future of Video Compression?<\/span><\/h2>\n
AI Video Compression in a Nutshell<\/span><\/h2>\n