{"id":123997,"date":"2024-05-13T16:05:06","date_gmt":"2024-05-13T20:05:06","guid":{"rendered":"https:\/\/massive.io\/?p=123997"},"modified":"2025-09-03T08:39:29","modified_gmt":"2025-09-03T12:39:29","slug":"the-state-of-user-generated-content","status":"publish","type":"post","link":"https:\/\/massive.io\/es\/libros-blancos\/el-estado-de-los-contenidos-generados-por-los-usuarios\/","title":{"rendered":"El estado de los contenidos generados por los usuarios"},"content":{"rendered":"

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The State of User-Generated Video<\/strong><\/h2>\n

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Examining the Use of Stolen User-Generated Content<\/strong><\/p>\n

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The user-generated content market is growing quickly. But it also has a big problem: The unauthorized use of user-generated videos<\/strong>.<\/p>\n

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Nearly half (47%) of creators who have had content used by brands have had that content used without permission.<\/p>\n<\/blockquote>\n

That\u2019s not great news for some marketers and brands who include UGC in their content marketing strategy, because nearly 95% of creators we surveyed said brands should reach out and ask permission<\/span><\/strong>\u00a0before using their content in a UGC campaign.<\/p>\n

These are just some of the findings of a wide-ranging UGC content industry survey of consumers, creators, and marketers conducted by MASV alongside market research partner Dynata.<\/p>\n

Other insights in the report include \ud83d\udc47<\/p>\n

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