MASV: A 2025 IDC Innovator
Discover why MASV was named an IDC Innovator in Media and Entertainment, 2025. This exclusive IDC Innovators report excerpt highlights how MASV helps media organizations, from creators to enterprises, improve profitability and efficiency by enabling AI workflows and simplifying complex content operations.
Download the IDC Innovators Excerpt “IDC Innovators: Media and Entertainment, 2025” to explore how innovation will power the next wave of media transformation.
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Why MASV Was Named an IDC Innovator
According to the IDC Innovators report, “MASV serves modern media and entertainment companies with data-intensive applications such as sports and news. Sports demands quick and reliable delivery of high-quality video content from live event footage to highlight reels. Benefits include real-time delivery, efficient remote uploads, and reliability. News agencies constantly operate under immense time constraints, needing to gather and organize breaking stories at lightning speed. Journalists can efficiently upload footage from the field, which MASV automatically categorizes for streamlined newsroom workflows. Reporters with minimal technical expertise can transfer files quickly using drag-and-drop functionality, avoiding technical delays. Automated workflows, such as integrations with Amazon S3 and Slack notifications, ensure that producers and editors access content instantly, accelerating broadcast readiness for time-sensitive stories. MASV simplifies, manages, and supports the transfer of entire archives, individual files up to 15TB, or multi-petabyte data sets such as historical footage or production backups. MASV offers cloud-based scalability with platforms that enable seamless ingestion and distribution of petabyte-scale data directly into storage systems and provides secure, reliable transfers.”
The Role of AI in Media Workflows
AI is being embedded into nearly every stage of the content lifecycle:
- Operations and resource management
- Media orchestration and distribution
- Production, post-production, and versioning
- Monetization and performance analytics
In today’s market, delivering high-value workflow efficiencies and measurable ROI is essential. MASV offers a unique combination of deep cloud and tool integrations, exceptional ease of use, and faster implementation with minimal setup complexity. Their flexible pricing model and ability to work within existing infrastructures further reduce customer risk—making MASV an IDC Innovator in the space.
What We Believe Makes MASV Different
MASV is purpose-built for speed, scale, and simplicity, helping media companies:
- Replace expensive-to-scale hardware with cloud-native speed and reliability
- Ingest massive amounts of data with no limits on dataset sizes
- Simplify delivery pipelines and automate repetitive transfer workflows
- Save IT costs by eliminating the need for plugins, firewalls, software installations, and complex setups
Get the 2025 IDC Innovators Excerpt to learn how MASV helps media organizations drive profitability and efficiency through innovation.
Whether you’re looking to future-proof your workflows, explore how AI will shape the industry, or find the right partner to help you move massive files – this report is your guide.
An IDC Innovators report presents a set of vendors – under $100M in annual revenue at the time of selection – chosen by an IDC analyst within a specific market that offer a new technology, a groundbreaking solution to an existing issue, and/or an innovative business model. It is not an exhaustive evaluation or a comparative ranking of all companies, but rather a document that highlights innovative companies in a specific market segment. IDC INNOVATOR and IDC INNOVATORS are trademarks of International Data Group, Inc.