Jim Donnelly
Latest by Jim Donnelly
Marketers Love UGC Video, But Disagree With Creators Over How Work Together: Survey
Plenty of brands work with the creator community to harness the power of user generated content. But marketers and creators seem to disagree on the best ways best ways to come up with that next viral TikTok.
Jim Donnelly
May 30, 2024
The State of User-Generated Content
The user-generated content market is growing quickly. But it also has a big problem: The unauthorized use of user-generated videos. Nearly half (47%) of creators who have had content used by brands have had that content used without permission.
Jim Donnelly
May 13, 2024
MASV Report Finds Rampant Use of Stolen User-Generated Content by Brands
How do marketers leverage user-generated content, how much do consumers value it, and how do creators feel about how brands acquire UGC? Get up to speed with MASV's State of User-Generated Video 2024 Report.
Jim Donnelly
May 10, 2024
Multimodal AI and How Video Understanding Will Revolutionize Media
From script writing and location scouting in pre-production to object removal and scene stabilization in post, the AI and machine learning (ML) takeover is real. And that’s a good thing: Less time spent on tedious tasks means M&E pros can save money and spend their valuable time on more valuable tasks. But perhaps one of the most innovative and powerful ways in which the power of AI is revolutionizing the video world is through video understanding.
Jim Donnelly
Apr 23, 2024