The Official MASV Blog
Develop your creative media workflow with productivity tips, profiles on emerging tech, and interviews with creative specialists.
GB vs GiB: What’s the Difference Between Gigabytes and Gibibytes?
GB vs GiB—why the lowercase ‘i’? At first what may seem like a typo is actually a separate unit of measurement with a long, complicated history. Both GB and GiB display storage capacity on a computer but one will display less available memory than the other.
Jim Donnelly
Sep 21, 2021
iPhone 13 ProRes Files – A Data Transfer Problem Waiting to Happen
Apple released iPhone 13 ProRes support as part of their iOS 15.1 developer beta. It’s exciting news for post-production professionals and a big step towards closing the gap between smartphone and cinema-grade cameras.
Ankit Verma
Sep 21, 2021
The Best Free Mobile Video Editing Apps for Creators in 2021
There’s an interesting paradigm happening in the world of videography right now. Mobile video content and mobile video editing apps have taken off in the past year with TikTok, Instagram Reels, and YouTube Shorts each vying for dominance in the creator economy.
Ankit Verma
Aug 24, 2021
Digital Imaging Technician (DIT): The Unsung On-Set Heroes
Keith Putnam is a video production professional who has spent the past several years as a Digital Imaging Technician (DIT) and second unit Director of Photography and on the CBS series Bull and Madam Secretary. Read his interview.
Jim Donnelly
Jul 28, 2021
Understanding Audio File Formats
When we think of sending large files, we often think of video content or even large datasets weighing hundreds of GBs. But audio files—especially in the age of audiobooks and high-resolution audio—are steadily getting bigger. Much bigger.
Jim Donnelly
Jun 21, 2021