The Official MASV Blog
Develop your creative media workflow with productivity tips, profiles on emerging tech, and interviews with creative specialists.
Metadata Management Best Practices for Media & Entertainment
If there’s one thing that the media and entertainment industry has to excel at, it’s metadata management. There has never been more media created, distributed, analyzed, and engaged with than today, and it all needs to be tagged, tracked, shared, and searched instantaneously.
Jonny Elwyn
Sep 11, 2023
What is an MXF File?
MXF, which stands for Media eXchange Format, is a container format used in professional video production for acquisition, editing, and delivery. It is an industry-standard format that can contain both audio, video, and metadata, as well as support for growing files, as often created during live sports or music events.
Jonny Elwyn
Aug 30, 2023
MASV Adds Support for Growing Files, Strengthening Cloud Automation Offering
MASV, the fastest large file transfer for broadcast, sport, and live event video professionals, today announced support for the transfer of in-progress files, accelerating the upload of enormous content from any variety of events.
Anna Mroczkowski
Aug 30, 2023
How To Upload Media and Entertainment Files to Multiple Cloud Storage
As any good filmmaker will tell you, it never hurts to have as many redundancies as possible when storing and backing-up media files. And in today’s modern cloud production environment, storage isn’t just an idle box. It’s a collaborative tool.
Marc Paquette
Aug 9, 2023
What is an EXR File?
An EXR file is is an image format which provides accurate and reliable color representation and allows for multiple channels of color and image data, such as alpha channels or metadata, to be stored in a single file. As a result, each individual EXR file can consume a lot of storage space.
Jonny Elwyn
Jun 21, 2023